The Best AI Visibility Trackers in 2026 (Free and Paid)

Rankings tell you where you stand in a list of links. AI visibility tells you whether ChatGPT, Perplexity and Google's AI surfaces mention you at all, and for a growing slice of buyers, that answer is the whole shopping trip.

Here are the five trackers worth your time in 2026, from a free public leaderboard to enterprise prompt tracking, with pricing verified from every vendor this July.

1. AI Brand Tracker: the free public baseline

The AI Brand Tracker from the Keywords Everywhere team runs millions of commercial prompts through ChatGPT and publishes the results as a searchable public leaderboard: which websites get recommended, how often, and what that traffic is worth.

Search your domain and you see your ChatGPT presence; search your category and you see who owns it. No account, no card, which makes it the obvious first stop before any paid commitment.

Disclosure: it belongs to this site's network, stated plainly. Judge it by opening the leaderboard yourself.

2. Otterly.AI: the affordable daily tracker

Otterly.AI is where paid tracking starts gently: $29 a month ($25 on annual billing) monitors 15 prompts daily across ChatGPT, Google AI Overviews, Perplexity and Copilot.

The 15-prompt Lite cap suits a focused brand watch; the $189 Standard raises it to 100 prompts with API access. Additional engines like Claude and Gemini sell as add-ons, which keeps the base price honest but stacks up if you want everything.

3. Profound: the AEO specialist

Profound built its product entirely around answer-engine optimization: prompt tracking, answer analysis and content workflows aimed at getting cited.

Verified pricing: Starter at $99 a month billed yearly tracks 50 prompts on ChatGPT only; the $399 Growth tier adds more engines and 100 prompts; Enterprise goes custom. The credit-based agent system on top is aimed at teams operationalizing AEO rather than checking it.

4. Ahrefs Brand Radar: AI visibility inside the SEO suite

Brand Radar folds AI answers, YouTube and Reddit visibility into Ahrefs, so brand presence sits next to the rankings and links you already track there.

A base Brand Radar view ships inside Ahrefs' main plans, and the serious version, Brand Radar AI with its 271-million-prompt database and custom prompt tracking, starts at $199 a month as an add-on. The right buyer already lives in Ahrefs and wants one dashboard for both eras of search.

5. Semrush's AI toolkit: the bundled play

Semrush bundles AI visibility into its platform from the Starter tier at $199 a month ($165.17 on annual billing), with daily tracked prompts included alongside the whole SEO suite.

If you were buying Semrush anyway, the AI layer arrives almost free in the bundle math. If AI tracking is the only reason, the dedicated tools above deliver more prompt depth per dollar.

How to choose, honestly

Start free: the leaderboard tells you whether AI assistants know you exist, which for many brands is the whole diagnosis. The playbook for getting recommended starts from exactly that check.

Pay when you need your own prompts tracked over time: Otterly for a focused watch on a small budget, Profound when AEO becomes a program, Brand Radar or Semrush when you want it fused into a suite you already run.

And whatever you buy, remember what the number is: AI answers vary by phrasing, session and day, so every tracker reports a sampled estimate, not a fixed rank. Read trends, not points, exactly like any other visibility metric.

How we picked these

Every price above was pulled from the vendors' public pricing pages in July 2026, and every tool was run against the same brand set. The AI Brand Tracker belongs to this site's network, which is disclosed where it appears and changes none of the numbers.