Blog
Keyword research in the AI era, in plain English. A new article every week.
September 2, 2026
Measuring AI Traffic in Your Analytics
One segment, three gauges, twenty minutes: make AI referrals visible, prove their value, and find which of your pages the assistants actually cite.
August 30, 2026
What the Top 50 ChatGPT-Recommended Sites Have in Common
A read through the leaderboard of ChatGPT's most-recommended websites, and the four patterns any site can actually learn from.
August 27, 2026
AI Overviews vs AI Mode vs Gemini: Three Different Games
Google ships three AI surfaces with different rules: the summary box, the conversational search tab and the assistant. What each rewards, and the one strategy underneath.
August 24, 2026
robots.txt for AI: GPTBot, OAI-SearchBot and Friends
Your robots.txt is now an AI policy document. The three bot purposes, the trade each block makes, and sane sample configurations.
August 21, 2026
What AI Crawlers Actually See on Your Site (and How to Check)
Your page in a browser and your page to an AI crawler can be different documents. The bot cast, the four checks and the fixes.
August 18, 2026
Brand Mentions vs Backlinks: What Predicts AI Visibility
SEO's currency was the link. AI recommendation runs on a second currency: being talked about, in text, next to your category, everywhere models read.
August 15, 2026
The Content Formats AI Cites Most (With the Data)
AI citations are not random: comparison pages predict AI referral traffic better than any other format, and the rest of the leaderboard is just as learnable.
August 12, 2026
ChatGPT Search vs Google Search: Where People Actually Look Now
Not a replacement story: Google still handles the overwhelming majority of queries while ChatGPT absorbs the advice-shaped ones. The honest split, and the convergence.
August 9, 2026
How ChatGPT Traffic Works: Links, Referrers and Attribution
ChatGPT sends real visitors now, and even more invisible ones. How the links, referrers and dark recommendations actually work.
August 6, 2026
What Is GEO? Generative Engine Optimization in Plain English
Generative Engine Optimization, minus the hype: how AI answers get assembled, the four things you can actually influence, and what is just SEO renamed.
August 3, 2026
Prompt Research: Keyword Research for the ChatGPT Era
Nobody types "best crm 12 person agency" into ChatGPT; they write a sentence with their life in it. Researching those sentences is the new keyword research.
July 31, 2026
Profound vs Ahrefs Brand Radar: AI Visibility Tools Compared
The AEO specialist against the SEO giant's AI arm: verified July 2026 pricing, what each actually tracks, and which team each one fits.
July 28, 2026
The Best AI Visibility Trackers in 2026 (Free and Paid)
Five ways to see whether AI assistants recommend you, from a free public leaderboard to enterprise prompt tracking, with verified July 2026 pricing.
July 25, 2026
How to Get Your Website Recommended by ChatGPT
The 2026 playbook: how ChatGPT picks the sites it recommends, the formats it cites, and how to measure whether it recommends you.